Artificial grass is big in Australia and many other areas across the world. Listing in an online local business directory helps your company stay visible even in this seemingly competitive niche.
While this may apply to any business across different markets, here is a simple guide to what information you need to include in your business listing on a local business directory competition.
Location of Your Business
Some clients may have some follow-up questions and may prefer a face-to-face interaction to ensure that all issues are addressed satisfactorily. Similarly, a client may wish to visit your premises in order to have a look at samples of the product before committing to buying synthetic grass from your company.
Including the location of your company in your listing provides convenience for customers who can just as easily use Google maps and other apps to find your physical address.
Products Offered
Every business directory may include numerous businesses in the same niche. You may assume that your business name is quite telling; and it may very well be, but it is always important to clearly outline the products and services your business offers.
Are you solely an artificial grass supplier or do you also provide installation services. Some clients may be specific about needing a supplier only or a supplier – installer service provider.
Opening and Closing Times
When listing your artificial grass company, be sure to include when your business opens and closes. No one wants to experience the disappointment of finding your premises closed after taking the time to track down your company. Providing this information will help potential customers to conveniently plan for their time and schedule for their business interactions with your company.
Company Background
A catchy business name and a great logo may attract the attention of potential customers, but for some, a bit of background is always important. When and how did you begin your artificial grass company? How does where you are now as a company compare to when you first began? A brief highlight of your background will help clients relate even better to you and a story of the journey that has been surely lends some credit and legitimacy to your business.
Why You
It may sound quite straightforward but you should be able to convince potential clients why they should buy from you and not from your competitors. What are your selling points? Is your synthetic turf of superior quality? What can your clients expect in terms of customer service? Such are the pointers that will drive more traffic to your business.
Contact Information
After successfully convincing potential customers that you are the best choice for a fake grass supplier and/or installer, they will definitely want to get in touch for estimates, samples and any support service. Include a current phone number and email address in your listing. If you have a company website, also include a link to the site.

Listing your synthetic grass on an online local business is only as effective as the information you provide allows it to be. . Providing all relevant information will help your business outrank other artificial grass companies that make for your competition.