Many bouncy castle business owners start out small and unfortunately, do not put much effort into expanding their business. For entrepreneurial minds that are looking to cash in big from bouncy castle hire, then the corporate market is a great niche to explore. Companies such as Perth Amusement Hire are performing extremely well in this area.
While most business are content to just hire out a number of bouncing castles every weekend for birthday parties and other private celebrations, there remains an untapped niche with corporate.
Companies do have corporate fun days, team building activities , large fund raisers and other corporate events. To be successful in this niche, just like with any other, you need to first put in the work as far as research goes. Find out exactly what kind of inflatable units corporate look for as part of the entertainment for such events. What kind of bouncing castles do they prefer? Is it combo units or plain bounce houses? Do they also rent adult bouncing castles or just units meant for the kids among their guests? What other inflatables and units do they need? Perhaps dry and wet water slides? Obstacle courses perhaps? What other fun services can you offer to capitalize on this opportunity? Is it face painting? Balloon twisting? A magic act? As far as equipment hire goes, do they rent candy floss machines, bowl slushie machines, and popcorn makers?
These are only a few of the pertinent questions you should be able to objectively answer after your market research. You will find that you can do so much more when servicing the corporate niche. It definitely opens the entrepreneurial mind to the many possibilities that diversification presents for a business that is up to the challenge. There are many opportunities to explore and you stand to make so much more than you ever would with just hiring out to families.
With this invaluable knowledge, what is left is getting the corporate to hire from you. Pitch your services to potential clients by investing in an intensive and targeted marketing campaign. Also look to build your professional networks with other industry players. It is not uncommon for bouncy castle businesses to refer their clients to other companies when they themselves cannot, for some reason or the other, provide the services.
When you do finally get to work with your first corporate client, strive to exceed their expectations and you will more than likely end up looking at many referrals.
With the right strategy, such as outlined, you can successfully break into the corporate market and through your commitment to customer satisfaction grow to be an industry leader.