Top 3 Qualities Star Marketers Have in Common

Hiring the right talent is crucial to the success of a marketing company. The team should be able to bring the very best to every project and deliver results. This calls for a careful selection process during hiring.

Some of the desirable attributes of a great marketer are innate, while others are learned and can develop over the course of time. Three of these crucial attributes are as highlighted


A great marketer is able to identify opportunities and can strategize on how to convert leads. A self-starter will not wait around to be assigned to particular clients but will show initiative in bringing in new clients and finding ways to best meet those clients’ needs.

For a self-motivated employee, their commitment to meeting the company’s goals will not be limited to the time they spend at the office. Such an employee will instead use every opportunity, even outside their working hours to network during social gatherings and sell the company to prospective clients whenever they can.

Effective Communicators

Marketing is a sector built on relationships. Communication is key to every successful relationship and marketers with great and effective communication skills find it easy to build relationships with prospective clients.

An essential element to creating a rapport with prospective clients is confidence. A confident pitch where the marketer presents all the facts and can boldly express what value the company will add to the client will definitely have the attention of prospective.

In addition, effective communication also includes listening. Every client comes to the table with some ideas in mind of what they need from the marketing company.  The company can then give some ideas of their own, but only through listening to the clients’ needs can the marketing team identify and implement an effective marketing strategy ,customized for a particular client’s needs.

Great Enthusiasts

Clients appreciate working with a high-energy team that shows some enthusiasm in what they are doing. This enthusiasm will be manifest in their relationship with others in situations where the client brings a multi-disciplinary team on board for the project, as well as their attitudes towards problem solving. An enthusiastic team will muster all resources towards ensuring that all the set goals are realized and strive towards guaranteeing client satisfaction.

Putting together an effective marketing team requires a careful evaluation of the talents and abilities that each member brings to the team. These three great qualities, complimented by others define a star marketer that is definitely worth bringing into the team.


Why Quality Equipment Is A Must-Have For Every Construction Project

Whether it is residential, commercial, industrial or heavy construction, a must have for every project is the right equipment.  Construction equipment does not come cheap and more often than not, a company may face challenges in securing the finances for buying the equipment and will instead choose the equipment leasing alternative.

With both options available, uncompromised quality remains the most important factor and not economy as most contractors have erroneously maintained. There are several benefits to having quality construction equipment as highlighted

Maximum Productivity and Efficiency

Quality equipment means that there are lesser or no break downs. This translates to the ability of the workers to complete their assigned duties within the assigned timelines, which builds towards maximum productivity.

Reduced Costs

As far as reduced frequency of breakdown goes, the construction manager is also able to save big on repairs and regular maintenance.  With inferior equipment, breakdowns become all too frequent, which will strain the project budget in meeting repair and maintenance costs. With premier quality on the other hand, staying within the budget up to the point of project completion is a very likely possibility.

Safety Concerns

Without quality equipment, construction sites can become quite the dangerous place for workers and the general public.  Even with strict safety precautions, using inferior quality equipment presents a great risk and accidents are more likely.

With quality equipment and the relevant training on how to safely use them, construction sites are much safer and the risk of injurious and fatal accidents greatly reduced.

Motivated workforce

Safety concerns aside, construction workers with top quality tools and equipment at their disposal are a motivated lot.  It is frustrating to work with inferior equipment that is underperforming as it not only slows down the works, but they have to exert some extra effort into operating the equipment itself.  It is not uncommon to find some workers downing their tools and leaving the site if the equipment performance is unsatisfactory.

The benefits of having quality on site cannot be understated and particularly for the construction sector. Project managers who appreciate this reality will work towards securing the best available equipment for every construction site.

With excellent equipment, job satisfaction and a motivated team are a sure guarantee. In addition, project managers need not worry too much about safety around the site. Ultimately the project investors and owners get value for their investment as the project meets all the standards and they can look forward to an in-time completion.


Top 3 Reasons Your Construction Company Should Start Blogging

Blogging is a great marketing tool for construction companies and has great potential for attracting prospective customers.   An overwhelming majority of today’s customers are always online looking for some valuable content that will help in making an informed decision before committing to getting into business with a company.

Not everyone will visit  a business’ website or social media platform, but a great  blog post  that’s both accurate and engagingly fun to read will definitely catch a prospective client’s attention.

Getting into specifics, this is a highlight of 3 ways blogging has proven to change business for a construction company for the mutual benefit of both the clients and the company

Content Marketing

Blogging provides the opportunity to integrate marketing campaigns. You can always link to relevant blog posts when advertising a product or discussing a topic on other forums.  For the “how to” posts, you can link back to social media platforms   where the readers can get to see pictures and videos of the entire process and ultimately, the project at its completion.

Proving Expertise

It’s quite easy to claim to be the best in sales pitches but can you really prove it? Support your assertions by writing content that communicates of your expertise on various issues. Digging deep on various topics and being able to do so in a manner that your target readers can best understand definitely inspire confidence in customers.

Blogs also afford the business an opportunity to link to other authoritative sites.  You may have a big tag on your landing page that says you are an industry leader, but actually linking to authoritative sites that can confirm the same is a great boost for your brand.

Adding Value

There is definitely so much more to blogging than veiled advertising. Every blog posts should look to provide valuable information and provide answers to the many questions that the readers definitely have.

“How to” instructional posts are very popular and will get many hits and shares if the information provided does add value to the readers. Additionally, the content could include news and posts about what is happening in the industry. Your readers will definitely appreciate being kept up to date with the latest in the industry, which may earn your blog its place among the bookmarks.

The construction segment in an information-sensitive industry.   Plunging into the sphere of construction blogging allows the business to reach more people and strengthen its brand.  The rewards justify the time and effort invested into regular blogging.

Artificial Grass Perth

Top 4 Elements That Will Catapult Your Company To Artificial Grass Industry Leader

Analyses show that the global artificial grass market is growing at rate of 30-35% every year. With such fast growth, more and more players are getting into this profitable segment calling for great strategy in order to stay ahead of the competition.

Product Quality

Quality is unsurprisingly the top factor that buyers consider before getting their artificial grass.  Potential buyers are always looking for durable synthetic turf that will provide excellent performance for a long time. Similarly, buyers are always shopping around for grass varieties that look and feel as great as the natural grass.

Clients are also very keen on verifying the quality of product that a company has on offer.  They ask for samples and some are insistent on seeing the artificial grass installations of other clients in the company’s portfolio. For this reason, companies that stock premier quality, third-generation grass that is realistic attract more clients than their competition. 

Full-service Offer

With some providing a supply-only service, companies that provide a supply and install full-service are cashing in big. Not everyone is a DIY enthusiast and clients find it quite tedious and tasking to have to find an installation contractor after getting the artificial grass from the supplier.

A full-service offer guarantees convenience, which is a great plus for clients.  Offering a comparatively hassle-free arrangement will definitely give a company a competitive edge.

Affordability and Upfront Costs

Everyone loves a good bargain and a company that can offer budget-friendly prices for quality artificial turf products will always stay ahead of the competition. In addition, clients appreciate a company that gives full disclosure on all costs in order to avoid the inconvenience of budget-altering, hidden costs later in their business interactions. Clients want an exact breakdown of the costs. How much goes into labor? How much for transportation? How much of the quoted price is actually for the product itself?

Product Warranty

Artificial grass requires a considerable investment and most clients will always have some peace of mind buying a synthetic turf product that comes with a comprehensive warranty.   These clients will always be willing to go into business with a company that offers great and flexible terms on their warranty over other companies in the industry.

Artificial grass is growing in popularity by the day as people find new and creative ways to use the products.  A company that hopes to stay ahead of the competition in this niche must implement a working strategy towards that end which must encompass the highlighted elements among others.

Jumping Castle Hire

2 Great Tools for Success in Bouncing Castle Hire Niche

The e-commerce culture is definitely here to stay and continues to dominate the way people shop today. Businesses looking to tap into this great pool of potential customers are investing in providing the best and most convenient of online experience for their customers.
Service providers such as bouncing castle hire companies are turning to two great tools to optimize the online experience for every user.
Great Web Design
Every customer wants to spend as little time as is possible doing their online shopping. Investing in excellent web design services means the customers get to enjoy a fast and responsive website. A mobile-friendly web design is even better because, in a fast-paced world, most people only get a chance to access the web through their mobile devices.
Additionally, more and more business owners are finding that providing relevant information and presenting it in an engaging fashion definitely keeps the web visitors’ attention and increases the probability of lead conversion. Websites with great product descriptions to high quality images and pictures of the products as well as interesting videos of the different products definitely receive more traffic. Presentation is definitely key.

With a website, the inflatable hire company can use it as an effective marketing tool. Through strategic placement, and particularly on the landing page, the business can let its customers know of special offers and discounts as well as promoting new products and services. Marketing is also much easier since the business can reach out directly to the web visitors through live chat and email among other channels.

Booking System
The inflatable hire industry is quite busy and during the peak season, running a bouncy castle hire business can be quite stressful. With an effective booking system, however, business owners can take off all the hassle of double-booking.
It is bad for business when clients get disappointed due to multiple bookings. A professional booking system that updates status of every product in real time is a great business management tool for inflatable hire companies and definitely worth the investment.
Clients will definitely appreciate a seamless booking process with referrals being more than likely after a great experience.

Paper trails are a tale of the past and every company hoping to reach its goals and business targets must embrace n online presence and make the experience for the users as great and convenient as is possible. A great website and functional booking system will definitely fast-track your company’s ascent bouncing castle hire industry leader.